Capturing the widest audience possible is essential for any content provider to be competitive within its industry. As was seen with the 'wired' Internet in the 90s, the mobile Internet is now providing companies with the potential to reach an even greater number of people worldwide, than was ever thought possible.

• ACCESSIBILITY - Virtually every kind of mobile device being sold has Internet connectivity, complete with large, color displays capable of viewing rich
  multimedia content.
• AFFORDABILITY - The cost of mobile data has dropped, and most carriers now offer flat rate plans. This enables mass consumer markets to surf to their heart's content.
  Its not just for executives anymore.
• AVAILABILITY - The 3G high speed networks are here. City-wide wireless internet projects are being rolled out each day, providing affordable mobile internet access to every person on every street corner.

What does this mean for you? Opportunity. An opportunity to extend the reach of your content to anyone, anywhere, any time, and with any device.

Unfortunately, you have no idea. Various display sizes, markup languages, and other varying device capabilities makes for a very unpredictable user experience. The easiest solution to this is to use the 'lowest common denominator' approach. That is, reduce the quality of your content to satisfy them all.

It doesnt have to be that way. Lounge Software has developed Mobile Galleries to avoid having to lower your standards.